Learn how to prove the total value of marketing in complex sales environments – Be one of the first 50 to join our new course for free

  • Certification

    To prove your knowledge

  • Workbook and templates

    To help you put learnings into the practice 

  • Real-life practical examples

    To gain more insight on the topic

  • 100% on-demand

    To learn at your own pace

Modules

Chapters

Hours

Tasks and questions
Be among the first 50 to join the on-demand course for free —

Are you communicating the full value of your marketing?

Typically, in many B2B organizations only about 30% of marketing’s true value is effectively communicated. That leaves a staggering 70% of its impact hidden from stakeholders. This leads to budget challenges, underappreciation, and difficulty in demonstrating marketing’s strategic role.

What if you had the tools and strategies to prove the value of your marketing efforts confidently? In this course, you'll learn how to prove and communicate the total value of your marketing initiatives, ensuring your efforts are fully understood and appreciated by every key stakeholder.
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Be among the first 50 to join the on-demand course for free —

Are You Communicating the Full Value of Your Marketing? – free access for 50 users 

Do you find it challenging to effectively communicate the true value of your marketing efforts to stakeholders? Despite your best efforts, are they still skeptical and demanding concrete proof of ROI?

What if you had the tools and strategies to prove the value of your marketing efforts confidently? In this course, you will be empowered with the skills, methods, and tools needed to communicate the impact of your marketing initiatives confidently. 

Normally priced at 650€ – get access to the public beta course for free

Secure your spot today and access this comprehensive on-demand course for free. Elevate your skills, earn certification, and gain the tools to demonstrate your marketing impact confidently.

There's no catch – simply be among the first 50 to register, and you’ll get full access to the course, completely free. We only ask for your honest feedback through a short survey to help us make the course even better.
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The course is designed for ambitious B2B marketing professionals – like you – who want to increase their skills in proving the value of marketing.

By the end of the course, you'll be able to:

  • Understand the elements of marketing value communication and why focusing only on goals or metrics doesn’t solve the issue
  • Identify, measure, and communicate the value of marketing to different stakeholders
  • Use the tools provided to identify, measure, and communicate the value of marketing
  • Set the right marketing goals in the right format
  • Set marketing metrics based on goals using the tools provided
  • Communicate the value of marketing to different stakeholders through effective storytelling and the right metrics
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Course overview — 

Tailored for the complex sales environment

In complex sales organizations, the value of marketing isn’t straightforwardly created. Long purchasing processes, multiple decision-makers, and the numerous amount of factors influencing the buying decision, typically make demonstrating the business impact of marketing challenging. 

Too often, results are reported to different stakeholders at too tactical level, with reports full of data and numbers that fail to convey the true value of marketing. 

In this course, we will guide you through the four dimensions of the marketing value chain: the role of marketing, goal-setting principles, metrics to measure marketing, and reporting through storytelling.

In addition to theoretical understanding, you’ll get practical tools, tips, and templates to help you put your learnings into practice, and you'll receive a certification upon completion.
Write your awesome label here.
Write your awesome label here.
Who is the course for — 

Designed for ambitious B2B marketing professionals 

This course is designed for B2B marketing professionals who want to increase their understanding and skills in demonstrating the value of marketing.

If you work with marketing target setting, measurement, and reporting, then this course is highly beneficial for you. You can work e.g. as a marketing director, marketing manager, marketing operations specialist, or marketing specialist. 

By learning how to confidently communicate the impact of your marketing initiatives, you can elevate your professional profile and expand your skill set, supporting your career goals. 

Course contents

Certification included

  • Certify your expertise in marketing value communication 

    Upon completing the marketing value course, you will receive a certification that serves as proof of your expertise in this field. This credential can help you advance your career and open new opportunities for growth. 

Feedback from our previous trainings

Timeless content – I got a lot of help on how to build the role of marketing internally toward the profit center, and for stakeholders to better understand the impact of marketing.
The training gave new ideas on how to better link marketing objectives to business and business objectives.
The time I spent on the training was very useful.

Your guides during the course

Jani Hovila

Managing Director
Jani is a pioneer in the development of business impact of B2B marketing, having worked for over a decade in marketing for companies operating in a complex sales environment. His unwavering vision is to revolutionize marketing by transforming it from a cost center to a profit center. Jani has a deep understanding of business and sales in complex sales organizations, and it’s inspiring to hear his thoughts aligning marketing to support these functions. 

Joonas Hakkarainen

Marketing Consultant
Joonas is committed to driving the appreciation of the field of marketing and is passionate about developing marketing's impact and communicating the overall value of marketing. He has years of experience in B2B marketing in complex sales organizations as he has worked with multiple customers in their journey toward the profit center. 

Frequently asked questions

Who's this course for?

If you work with marketing target setting, measurement, and reporting, then this course is highly beneficial for you. You can work e.g. as a marketing director, marketing manager, marketing operations specialist, or marketing specialist. 

Most importantly, you want to increase your understanding and skills in demonstrating the value of marketing. Perhaps you want to take a step forward in your career – then this course can help you achieve your goal.

Also, the students are warmly welcome to attend the course to learn modern ways of marketing. 

Why are you offering this course for free?

We’re committed to delivering a world-class course that meets the needs of B2B marketing professionals. To achieve this, we need your help. By offering this course for free to the first 50 participants, we aim to gather valuable feedback that will help us develop the course content.
You’ll get full access to the course, completely free. We only ask for your honest feedback to help us make the course even better.

Do I need to provide feedback during the course?

Yes, participants with free access are required to provide feedback. This includes a brief survey (around 5–10 minutes) and a course rating after completion.

How long will it take to complete the course? How much time the course will take? 

Watching the videos takes about three hours, and completing the tasks depends on your willingness to spend time on them. However, we recommend that you set aside several hours to complete the whole course. You can schedule it according to your own timetable.

Does the course require some background knowledge? 

Not necessarily – the basic understanding of marketing, especially of B2B marketing will help you to put the learnings into practice. If you are in the early stage of your career, you definitely get new learnings, and if you are an experienced professional in marketing, you will get fresh perspectives, insight, and practical methods to communicate the value of marketing. 

Also, students are warmly welcome to attend the course to learn modern ways of marketing as well.

How long do I have access to the course?

You will have all-time access to the course. However, we hope that you will complete the course within 60 days so that we can gather feedback from your learning experience.  

What happens if I don’t pass the certification exam? 

No worries, you can definitely try again. There are three times that you can try passing the exam, and you can always dive back into the videos and other materials to refresh your memory. If you don’t pass the third time trying, unfortunately, you will not get the certificate. However, this doesn’t mean that you couldn’t use your new skills in the future and couldn’t prove the real value of marketing.  

Can I withdraw from the course?

Yes, you can withdraw at any time without penalty. However, we may ask for feedback on the portion of the course you have completed.

I’d like to get my whole team certified, what should I do? 

Happy to hear that you are interested in certifying your entire team! Depending on the size of your team, we can provide tailored pricing for the course, and together with our Senior Consultant, we will create a tailored learning path for your team based on skills gaps and goals. Please contact us here. 

Do you want to certify the whole team?

We will be happy to tailor a learning path and pricing for your entire marketing team.

Fill in the form and we'll get back to you as soon as possible.
Thank you!