EBOOK —

Communicate the real value of marketing in a complex sales environment

Have you ever felt that despite your calculations, dashboards, and hard work reporting marketing numbers, no one outside your marketing team seems to get it? Do you find it difficult to defend your budget and feel your marketing efforts need to be more valued or understood?

You're not alone. Effectively communicating the actual value of marketing remains a significant challenge for many professionals, especially in complex sales organizations where the buying processes are long, and there are multiple touchpoints with many decision-makers.

To overcome these challenges, read our ebook and learn how to prove your marketing value! 

Get your ebook now by filling out the form below:

23 pages

Ebook contents – created for complex sales environment

In this ebook, you will be guided through the four key elements of marketing value communication: role, objectives, measurement, and reporting. By the end of this ebook, you will have a better understanding of the importance of each element in proving marketing's value and practical tips on how to develop these elements in complex sales organizations.

01

Role

If you don't influence the role of marketing yourself, your internal stakeholders will form a role for marketing in their minds. In this ebook, we delve deeper into the importance of the role of marketing, and how you can influence it to drive success.

02

Objectives

Setting clear goals and objectives is essential for achieving desired outcomes in marketing. In this section, you'll learn the best practices for the goal-setting process, and how to ensure your objectives align with business goals.

03

Measurement

Get to know the OOR-model™ – the framework we have developed for measuring marketing in a complex sales environment. This model takes into account the long and complex customer buying process and helps to communicate the value of marketing in both the short and long term.

04

Reporting

Reporting is a critical aspect of marketing value communication, as it helps to get stakeholders' attention and showcase the impact of your marketing efforts. In this section, you'll discover practical tips and an example reporting structure, along with the role of analysis and storytelling in the reporting process.

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